Intro to Facebook Business Ads Management

The first course in the Super Sneaky Secret Agents (SSSA) free courseware series. Walks through how Paul + Claude launched 12 Meta campaigns for HCP DSCR on 2026-05-03 — Business Manager, Pixel + CAPI, Ads Manager hierarchy, Special Ad Categories, audience targeting, creative + bidding, mortgage compliance, the Graph API, automation patterns, and analytics.

Last updated: 2026-05-03. This courseware updates as Meta UI evolves. Each lesson tracks the UI version it was recorded against (see the Changelog lesson).

Audience: anyone who wants to learn how to set up + automate Meta ad campaigns. No prior advertising experience required.

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Responsible	human.paul
Last Update	05/03/2026
Members	2

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- 1. Why Meta ads now
  
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- 2. Setting up your Facebook Business Manager
  
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- 3. Connecting Instagram, installing Pixel, Conversions API
  
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- 4. Ads Manager basics — campaign / ad set / ad hierarchy
  
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- 5. Campaign objectives + Special Ad Categories
  
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- 6. Audience targeting — geo, interests, lookalikes, custom audiences
  
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- 7. Creative + bidding — boosted post vs standard ad, formats, budget caps
  
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- 8. Compliance for mortgage / finance ads
  
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- 9. The Meta Graph API + dev.facebook.com
  
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- 10. Automation patterns
  
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- 11. Reading Ads Manager analytics
  
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- 12. Case study — HCP DSCR launch (2026-05-03)
  
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- Changelog — when Meta UI changes, this lesson set may need updates
  
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